Brand Leadership
I lead brand strategy and creative day-to-day across live entertainment, hospitality, consumer, B2B and corporate brands.
Select Brands
Grand Ole Opry
Content & Creative Director
Head of creative across brand identity and voice, marketing, campaigns, content and live experiences for one of the most recognized brands and shows in country music.
Select Projects
- Opry Brand & Voice Evolution
- Opry 100
- Opry NextStage
- Opry Tours
Category 10
Content & Creative Director
Spearheaded and launched brand identity and messaging framework creation, brand launch, venue opening and ongoing creative for country music star Luke Combs’ multi-level entertainment venue from concept through launch.
Select Projects
- Brand Identity & Messaging Framework
- Environmental design system
- Venue & Brand Launch
Ryman AuditoriuM
Content & Creative Director
Led the creative expression of the Ryman across brand identity, messaging, campaigns, tours, interior experience and artist connection. Focused on honoring history while keeping the brand emotionally relevant to modern audiences and touring artists.
Select Projects
- Brand & Venue Revamps
- Brand, Social-First Storytelling
- Tour & Experience Marketing
Austin City Limits Live
Content & Creative Director
Took the reins and led brand direction and a brand refresh focused on clarity, energy, and relevance, including updated branding, a full website rebuild, voice refinement, and venue experience upgrades.
Select Projects
- Brand & Venue Refresh
- Website Rebuild
- Tour & Venue Experience
Ole REd
Content & Creative Director
Creative and brand direction, as well as new venue launches for Blake Shelton’s live music venue and restaurants. Guided ongoing creative supporting live music programming, promotions and venue storytelling across multiple locations.
Select Projects
- Creative Director for Brand Across 6 Locations
- Brand Refreshes & Storytelling
- Omnichannel Campaigns & Venue Launches
Buffini & Company
Senior Creative Director
Transformed creative across brand, campaigns, content and events for a global coaching and education company, with a focus on building scalable systems and a strong internal creative culture.
Select Projects
- Brand Studio Transformation
- Buffini Coaching Live
- AI Bootcamp
Swiftwick
Brand Marketing Manager
Owned brand strategy, storytelling, campaign development and copy across product launches, ecommerce and content, partnering closely with creative, product and sales teams.